The answer to this question is actually in the question. If a blog post is not engaging, it will not be read–either it will be ignored by readers, or it will be increasingly difficult for them to finish reading it because of its boring or uninteresting nature. The best way to ensure that a blog post is engaging is by being conversational and casual. Don’t over-focus on formalities or academic language. Speak to the reader as if they were sitting next to you, and don’t over-use words that are difficult to read. Use humour and show empathy to a reader, and don’t be afraid to tell them when you’re wrong/you need help.
- Think of a topic you’re passionate about
- Write about it
- Edit and re-write
- Publish
- Read the comments
- Respond to them
Technically, the steps are
- Write an introduction
- Write the body content
- Add a catchy header
- Add an eye popping graphic for the featured image (Canva is a great tool for this)
- Add some social media sharing buttons
- Write the meta tag descriptions and post excerpt
- Add a call to action to get people to like or share it
- Add your signature
